For the years they stop
needing you out loud.
A monthly message from you to them — timed to every step of their first year away.
Every month,
they find you there.
A card, a note from you, and a guide to exactly what they’re going through — every month, all year.
The words
they’ll carry.
Still on their desk in December. Still in their drawer in March. The thing they took with them.
You drove away. They watched from the window. And you both pretended to be fine.
That moment doesn’t have to be the last thing they feel from you before the semester swallows them whole. The Send-Off Subscription keeps you present — not in a way that crowds them, but in a way that reminds them they’re held. Every month, without you having to figure out what to say.
Every month, they get three things.
Delivered to their inbox, timed to the emotional arc of their year.
The Month’s Card
A digital affirmation card — beautiful enough to save as a wallpaper, printable if they want to hold it. Written for exactly where they are that month.
Mom’s Letter Starter
Three opening lines already written — so you don’t stare at a blank message. Just finish the thought. They’ll feel the whole of you in it.
The Insider Guide
A short, honest note on what your child is probably feeling this month — so you can meet them there before they even ask. Weeks 4–8 are the hardest. You’ll know why.
Choose how you send them.
You enter THEIR email — not yours. Every drop lands in their inbox, from you.
Digital Only
$9/mo
Monthly — cancel anytime
- Monthly affirmation card (digital)
- Mom’s Letter Starter
- The Insider Guide
- Delivered to their inbox
Semester Starter
$28 one-time
No recurring charges
- Everything in Digital
- 1 physical card deck, ships before move-in
- 4 monthly digital drops (Aug–Nov)
- Mom’s Letter Starters included
Full Year
$48 one-time
The complete send-off
- 2 physical decks (send-off + winter break)
- 9 monthly digital drops (full school year)
- All letter starters + guides
- Gift-wrapped — ready to give
Not sure? Read the FAQ
Simple to set up. Impossible to forget.
Choose your plan
Pick the tier that feels right. One-time or monthly — both work.
Enter their email
THEIR address, not yours. Everything goes directly to them — each month, on time.
They receive you
No coordinating. No remembering. They get a piece of you when they need it most.
Moms who sent them.
“She texted me after the first one. She said ‘Mom, how did you know?’ I didn’t. But the card did.”
— Renata K., mom of a Pitt freshman
“I’m not good with words. The letter starter gave me a way in. I finished it, she cried. We both did.”
— Melissa T., Ohio State mom
“The Insider Guide for October was like someone handed me a manual. Week 8 hit her exactly like they said it would. I was ready.”
— Priya S., University of Michigan mom
“I bought the Full Year for both of us, honestly. He gets the cards. I get to stop panicking that I’m not doing enough.”
— Dana W., Northeastern mom
“My son keeps the cards on his desk. He told his roommate his mom sends them. I almost called in sick to happy cry alone.”
— Janelle M., proud mom
“I got this for my niece and she sends me pictures of every card. Her mom passed two years ago. I’m so grateful this existed.”
— Carla R., aunt and stand-in mom
You did the hard part. They’re ready.
Move-in day is the loudest quiet you’ve ever known. The drive back is longer than you expected. You don’t know what to do with your hands.
“The Send-Off Subscription doesn’t replace what you are to them. It just makes sure they remember — every month — that you’re still there.”
Send Them Something RealQuestions we hear from moms.
A monthly gift you set up before they leave. Each month they receive a curated affirmation card, a letter starter, and an insider guide — timed to the real rhythm of their first year away.
Theirs. You enter THEIR email at checkout — every monthly drop goes directly to their inbox, from you.
August, timed to move-in week. Runs through May. You set it up once; they keep receiving it.
Digital Only ($9/month) — Digital drop every month, cancel anytime.
Semester Starter ($28 one-time) — 1 physical deck + 4 digital drops (Aug–Nov).
Full Year ($48 one-time) — 2 physical decks + 9 monthly drops + all guides, gift-wrapped. Best value.
Yes — $9/month. Cancel anytime, no questions asked. Semester Starter and Full Year are one-time payments.
The Send-Off Subscription is written for moms to give their son or daughter — every card says “-Mom.” For aunts, grandparents, or teachers, see Words We Hope You Remember.
They’re going. You’re staying. Let them take something from you.
The window for the best send-off closes fast. Peak purchase window closes August 20th.
Choose Your PlanThe Send-Off Subscription — Monthly drops to their inbox, from you.
Choose a PlanFree download
5 things every child needs to hear from Mom.
A short guide — free. The words they need before they go, and the ones they’ll need after.
No spam. Unsubscribe anytime.